Reference found on Pinterest, saved by Ahmed Salem. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Smartphone incoming-call screen mockup

A flat solid black background mimics a phone's incoming-call screen. Two circular buttons, a red one with a hang-up handset and a green one with an answer handset, sit at the bottom, with tiny contact and mute icons in the corners. The large white serif event name is the focal point, and the black space around it adds tension. The finish is flat and UI-like, with no texture or lighting.

Palette

#000000
#030202
#5c5f5a
#a29d9d
#2a2421
#edeeec

Layout: Centered stacked headline in the upper third with a small subline under it, a large empty black middle, then red and green circular call buttons with labels placed left and right near the bottom, like a phone UI.
Typography: Bold heavy serif caps for the headline; condensed sans for the subline; clean geometric sans for the button labels.

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minimal
dark
typographic
incoming call screen
phone icons
decline/accept buttons
playful
urgent
teasing

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Smartphone incoming-call screen mockup.
- Look and feel: A flat solid black background mimics a phone's incoming-call screen. Two circular buttons, a red one with a hang-up handset and a green one with an answer handset, sit at the bottom, with tiny contact and mute icons in the corners. The large white serif event name is the focal point, and the black space around it adds tension. The finish is flat and UI-like, with no texture or lighting.
- Layout: Centered stacked headline in the upper third with a small subline under it, a large empty black middle, then red and green circular call buttons with labels placed left and right near the bottom, like a phone UI.
- Typography: Bold heavy serif caps for the headline; condensed sans for the subline; clean geometric sans for the button labels.
- Colours: #000000, #030202, #5c5f5a, #a29d9d, #2a2421, #edeeec (background #000000, text #edeeec, accent #edeeec).
- Mood and details: playful, urgent, teasing, incoming call screen, phone icons, decline/accept buttons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2955556003035533-db1bd333b636.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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