Single black side table on a dark background

Reference found on Pinterest, saved by Kayla Knieriem. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

Single black side table on a dark background

The background is a charcoal-to-black gradient with a soft spotlight pooling under the product. A matte black square side table is shot at a three-quarter angle and casts a soft shadow. The headline's first letter is partly erased so the product name shows through, which makes the joke. The finish is clean, premium and very restrained.

Palette

  • #1f1f1f
  • #2b2b2b
  • #111111
  • #4b4d4f
Layout
A centred two-line headline sits in the upper third. The product floats at the centre with a small price label to its right. A small tagline and logo are centred at the bottom, leaving lots of dark negative space.
Typography
Heavy bold white sans caps with a soft drop shadow, with the first letter struck out by diagonal hatching for wordplay; small bold sans for the price and tagline

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  • minimal
  • dark
  • typographic
  • photographic
  • side table
  • wordplay
  • price tag
  • witty
  • understated
  • confident

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