Reference found on Pinterest, saved by Shwets Kawade. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Close-up gudi with billowing red cloth

Low-angle photograph of a gudi: a copper kalash marked with a red symbol crowns a pole wrapped in orange and yellow marigolds, draped in sheer vivid red cloth that sweeps across the frame. Behind, a bright blue sky with fluffy clouds is framed by weathered wooden window posts and ochre walls. Warm daylight gives saturated reds and oranges against cool blue. The large white calligraphy printed on the fabric is the focal typographic element.

Palette

#c7120b
#970c06
#e2dcd6
#c9724e
#490402
#d8a383

Layout: The billowing red cloth fills most of the frame as a canvas, with the copper pot and marigold garland top-right against sky seen through a window; three-line Devanagari title sits large on the cloth left of centre.
Typography: Bold hand-lettered Devanagari calligraphy in off-white with a sweeping flourish, stacked in three lines.

photographic
typographic
traditional
bright
gudi
red silk cloth
marigold garland
copper kalash
blue sky
window frame
festive
bold
auspicious

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Close-up gudi with billowing red cloth.
- Look and feel: Low-angle photograph of a gudi: a copper kalash marked with a red symbol crowns a pole wrapped in orange and yellow marigolds, draped in sheer vivid red cloth that sweeps across the frame. Behind, a bright blue sky with fluffy clouds is framed by weathered wooden window posts and ochre walls. Warm daylight gives saturated reds and oranges against cool blue. The large white calligraphy printed on the fabric is the focal typographic element.
- Layout: The billowing red cloth fills most of the frame as a canvas, with the copper pot and marigold garland top-right against sky seen through a window; three-line Devanagari title sits large on the cloth left of centre.
- Typography: Bold hand-lettered Devanagari calligraphy in off-white with a sweeping flourish, stacked in three lines.
- Colours: #c7120b, #970c06, #e2dcd6, #c9724e, #490402, #d8a383 (background #970c06, text #e2dcd6, accent #c7120b).
- Mood and details: festive, bold, auspicious, gudi, red silk cloth, marigold garland, copper kalash, blue sky, window frame.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/24066179252593899-7d2b8af4f30e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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