Newspaper-style sale print on a doorstep beside a handbag

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Black Friday · Instagram post · Reference

Newspaper-style sale print on a doorstep beside a handbag

Overcast natural daylight on a grey granite doorstep between a polished red-brown granite pillar and a bronze-painted panelled door. An unfolded newsprint spread shows the same side-profile portrait of a blonde woman in a dark blazer and gold earrings twice, with the sale headline overlaid. A glossy black shoulder bag with gold hardware and a white takeaway cup add styled, candid street props. Muted, earthy tones and an authentic, found-object editorial feel.

Palette

#4a362b
#615042
#928072
#716b65
#876446
#b1ada9

Layout: Top-down lifestyle shot: an open two-page print with repeated profile portraits and centred white headline fills the lower middle, the black handbag leans against a bronze door above, and a paper cup sits on the left edge of the print.
Typography: Bold clean sans caps in white centred over the portraits, with a small tracked serif logotype below.

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photographic
minimal
printed newspaper spread
black leather handbag
takeaway coffee cup
profile portrait
gold earrings
street doorstep
editorial
understated
chic

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Newspaper-style sale print on a doorstep beside a handbag.
- Look and feel: Overcast natural daylight on a grey granite doorstep between a polished red-brown granite pillar and a bronze-painted panelled door. An unfolded newsprint spread shows the same side-profile portrait of a blonde woman in a dark blazer and gold earrings twice, with the sale headline overlaid. A glossy black shoulder bag with gold hardware and a white takeaway cup add styled, candid street props. Muted, earthy tones and an authentic, found-object editorial feel.
- Layout: Top-down lifestyle shot: an open two-page print with repeated profile portraits and centred white headline fills the lower middle, the black handbag leans against a bronze door above, and a paper cup sits on the left edge of the print.
- Typography: Bold clean sans caps in white centred over the portraits, with a small tracked serif logotype below.
- Colours: #4a362b, #615042, #928072, #716b65, #876446, #b1ada9 (background #615042, text #b1ada9, accent #876446).
- Mood and details: editorial, understated, chic, printed newspaper spread, black leather handbag, takeaway coffee cup, profile portrait, gold earrings, street doorstep.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/23995810511047051-e457ac49d447.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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