Leg in a tan leather knee-high boot mid-stride

Reference found on Pinterest, saved by Naiara Vasallo | Creative Director. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Leg in a tan leather knee-high boot mid-stride

Near-black charcoal background with a soft vignette. A tan leather boot with cream piping and a wooden block heel kicks in from the left edge, lit by soft studio light. Acid-lime text contrasts sharply with the dark ground and warm leather. The anti-sale joke is revealed in the fine print, and the finish is clean editorial.

Palette

#191814
#0d0c09
#2f2e25
#7b542f
#514027
#8e7946

Layout: A three-word line spread across the top; a large two-line headline over the middle with a spaced subline beneath; the boot enters from the left and cuts diagonally behind the text; small centred disclaimer and CTA text at the bottom.
Typography: Wide neo-grotesque sans caps in acid lime, with words spaced far apart across the width; small sans caps for the fine print

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photographic
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dark
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knee-high leather boot
leg in motion
neon type
cheeky
bold
edgy

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Leg in a tan leather knee-high boot mid-stride.
- Look and feel: Near-black charcoal background with a soft vignette. A tan leather boot with cream piping and a wooden block heel kicks in from the left edge, lit by soft studio light. Acid-lime text contrasts sharply with the dark ground and warm leather. The anti-sale joke is revealed in the fine print, and the finish is clean editorial.
- Layout: A three-word line spread across the top; a large two-line headline over the middle with a spaced subline beneath; the boot enters from the left and cuts diagonally behind the text; small centred disclaimer and CTA text at the bottom.
- Typography: Wide neo-grotesque sans caps in acid lime, with words spaced far apart across the width; small sans caps for the fine print
- Colours: #191814, #0d0c09, #2f2e25, #7b542f, #514027, #8e7946 (background #191814, text #8e7946, accent #7b542f).
- Mood and details: cheeky, bold, edgy, knee-high leather boot, leg in motion, neon type.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2392606044899410-0c793be35663.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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