Reference found on Pinterest, saved by Carrie Linder. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Cyber Monday · Email design · Reference

Flat hourglass filled with gold foil

Saturated sunflower-yellow flat background with scattered gold-foil confetti flakes along the side edges. A flat cream-outlined hourglass sits in the centre, its top bulb filled with shimmering gold foil shards to suggest time running out. Navy and white text contrasts against the yellow. The overall look is flat and sparkly.

Palette

#fecc0f
#fde27d
#d8b32c
#b39526
#fff7e2
#816f1d

Layout: A centred vertical stack: a small kicker, a hand-lettered headline, a tagline, then a large bold discount. A central hourglass illustration is followed by the qualifier and the code at the bottom. Gold confetti borders the left and right edges.
Typography: Brushy hand-drawn marker caps for the headline; heavy geometric sans for the discount; light geometric sans caps in white and navy for the supporting lines.

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glitter
urgent
celebratory
cheerful

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Design an original Cyber Monday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Flat hourglass filled with gold foil.
- Look and feel: Saturated sunflower-yellow flat background with scattered gold-foil confetti flakes along the side edges. A flat cream-outlined hourglass sits in the centre, its top bulb filled with shimmering gold foil shards to suggest time running out. Navy and white text contrasts against the yellow. The overall look is flat and sparkly.
- Layout: A centred vertical stack: a small kicker, a hand-lettered headline, a tagline, then a large bold discount. A central hourglass illustration is followed by the qualifier and the code at the bottom. Gold confetti borders the left and right edges.
- Typography: Brushy hand-drawn marker caps for the headline; heavy geometric sans for the discount; light geometric sans caps in white and navy for the supporting lines.
- Colours: #fecc0f, #fde27d, #d8b32c, #b39526, #fff7e2, #816f1d (background #fecc0f, text #816f1d, accent #d8b32c).
- Mood and details: urgent, celebratory, cheerful, hourglass, gold foil confetti, glitter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2322237301732651-d4b10ffce6b6.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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