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Black Friday · Story · Reference

Brand swoosh rendered in scattered white particles

Vertical gradient from pale silver-grey at the top to deep navy-charcoal at the bottom, with fine film grain throughout. The focal point is the brand mark built from thousands of tiny white dots, as if it is dissolving into dust, sitting low in the frame. The headline is in off-white and fades softly into the light top of the gradient. The finish is restrained and premium, with no other decoration.

Palette

#272c33
#b9bec4
#686d79
#515866
#7d818a
#3b424f

Layout: Huge stacked headline centred at top; three small text blocks spread left, centre and right across the middle; a particle-built logo swoosh sweeps across the bottom from the lower left edge, with a lot of empty gradient space between.
Typography: Heavy condensed grotesque sans caps for the headline; small neo-grotesque sans caps for the offer details

More Black Friday designs for sports clubs, academies and events, shoe and sneaker brands, fashion brands

All creative ads for sports clubs, academies and events, shoe and sneaker brands, fashion brands

minimal
typographic
gradient
dark
particle swoosh logo
grain texture
vertical gradient
bold
sleek
modern

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Brand swoosh rendered in scattered white particles.
- Look and feel: Vertical gradient from pale silver-grey at the top to deep navy-charcoal at the bottom, with fine film grain throughout. The focal point is the brand mark built from thousands of tiny white dots, as if it is dissolving into dust, sitting low in the frame. The headline is in off-white and fades softly into the light top of the gradient. The finish is restrained and premium, with no other decoration.
- Layout: Huge stacked headline centred at top; three small text blocks spread left, centre and right across the middle; a particle-built logo swoosh sweeps across the bottom from the lower left edge, with a lot of empty gradient space between.
- Typography: Heavy condensed grotesque sans caps for the headline; small neo-grotesque sans caps for the offer details
- Colours: #272c33, #b9bec4, #686d79, #515866, #7d818a, #3b424f (background #b9bec4, text #272c33, accent #272c33).
- Mood and details: bold, sleek, modern, particle swoosh logo, grain texture, vertical gradient.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/22377329395047560-9c1da4cfa46e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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