Floating black hair clay tubs wrapped in Black Friday ribbons

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Black Friday · Instagram post · Reference

Floating black hair clay tubs wrapped in Black Friday ribbons

Matte black cosmetic tubs float at dynamic angles against a grey studio backdrop. Black satin ribbons printed with the event name slice diagonally across the frame. The whole image is monochrome and darkened with an overlay so the white headline stands out. The look is moody, sleek and high-end, with soft studio highlights on the product lids.

Palette

#101010
#5b5b5b
#2e2e2e
#464646
#fafafa
#010101

Layout: A large, centred, three-line white headline is placed over a dimmed product scene. Small black-box labels sit above it (the offer) and below it (free gifts), and the products and ribbons spread out to the edges.
Typography: Heavy geometric grotesk in bold mixed case for the headline; thin, widely tracked sans caps in white on black label bars.

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floating product tubs
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monochrome product shot
sleek
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premium

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Floating black hair clay tubs wrapped in Black Friday ribbons.
- Look and feel: Matte black cosmetic tubs float at dynamic angles against a grey studio backdrop. Black satin ribbons printed with the event name slice diagonally across the frame. The whole image is monochrome and darkened with an overlay so the white headline stands out. The look is moody, sleek and high-end, with soft studio highlights on the product lids.
- Layout: A large, centred, three-line white headline is placed over a dimmed product scene. Small black-box labels sit above it (the offer) and below it (free gifts), and the products and ribbons spread out to the edges.
- Typography: Heavy geometric grotesk in bold mixed case for the headline; thin, widely tracked sans caps in white on black label bars.
- Colours: #101010, #5b5b5b, #2e2e2e, #464646, #fafafa, #010101 (background #2e2e2e, text #fafafa, accent #fafafa).
- Mood and details: sleek, bold, premium, floating product tubs, branded ribbons, monochrome product shot.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/204139795604910082-2b1c4b27c474.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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