Iconic blue woven shopping tote on black

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Black Friday · Poster · Reference

Iconic blue woven shopping tote on black

The background is a deep black gradient with a subtle grey vignette glow behind the product. A glossy, bright blue woven polypropylene tote with yellow-lettered straps is lit softly from the front, so its crinkles and sheen show. The saturated blue and yellow pop hard against the black. The creative is a simple one-word pun that replaces the festival name with the product.

Palette

#1e1f20
#131313
#020202
#080809
#225e9a
#000000

Layout: The large headline and a small date line are centred at the top. The hero bag product shot sits centred in the middle to lower area, and the brand logo is in the bottom-right corner, with plenty of black space.
Typography: Heavy geometric sans caps in white for the headline; small regular sans for the date

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Iconic blue woven shopping tote on black.
- Look and feel: The background is a deep black gradient with a subtle grey vignette glow behind the product. A glossy, bright blue woven polypropylene tote with yellow-lettered straps is lit softly from the front, so its crinkles and sheen show. The saturated blue and yellow pop hard against the black. The creative is a simple one-word pun that replaces the festival name with the product.
- Layout: The large headline and a small date line are centred at the top. The hero bag product shot sits centred in the middle to lower area, and the brand logo is in the bottom-right corner, with plenty of black space.
- Typography: Heavy geometric sans caps in white for the headline; small regular sans for the date
- Colours: #1e1f20, #131313, #020202, #080809, #225e9a, #000000 (background #020202, text #225e9a, accent #225e9a).
- Mood and details: witty, bold, clean, blue tote bag, product shot, wordplay.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/197876977364704766-6ddab9e28fd0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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