Empty open cardboard box seen from above

Reference found on Pinterest, saved by Amy Justice. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Empty open cardboard box seen from above

Deep teal background with a photographed kraft cardboard box shown from above, its corrugated interior used as the text surface. Doodle-style Christmas string lights and white stars with sticker-like kraft outlines climb in from the corners. Soft even lighting and a flat, handmade-meets-digital finish give it a cosy holiday-shopping feel.

Palette

#04444d
#cc946e
#b37955
#906042
#7b4624
#e3d6c8

Layout: Top-down open box fills most of a deep teal frame, with the brand logo centered at the top; headline, a white label bar and an underlined CTA sit centered inside the box, while sticker illustrations frame the top-left and bottom-right corners.
Typography: Rounded bold lowercase sans in white for the headline; spaced small caps in a white bar; light sans CTA with a red hand-drawn underline.

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photographic
illustrated
flat
open cardboard box
string lights
stars
sticker cutouts
hand-drawn underline
festive
warm
friendly

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Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Empty open cardboard box seen from above.
- Look and feel: Deep teal background with a photographed kraft cardboard box shown from above, its corrugated interior used as the text surface. Doodle-style Christmas string lights and white stars with sticker-like kraft outlines climb in from the corners. Soft even lighting and a flat, handmade-meets-digital finish give it a cosy holiday-shopping feel.
- Layout: Top-down open box fills most of a deep teal frame, with the brand logo centered at the top; headline, a white label bar and an underlined CTA sit centered inside the box, while sticker illustrations frame the top-left and bottom-right corners.
- Typography: Rounded bold lowercase sans in white for the headline; spaced small caps in a white bar; light sans CTA with a red hand-drawn underline.
- Colours: #04444d, #cc946e, #b37955, #906042, #7b4624, #e3d6c8 (background #04444d, text #e3d6c8, accent #b37955).
- Mood and details: festive, warm, friendly, open cardboard box, string lights, stars, sticker cutouts, hand-drawn underline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1548181106348813-c74d4e8fe1fa.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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