Four photo panels of women's boots and loafers

Reference found on Pinterest, saved by Paola Mendez Ardila. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Four photo panels of women's boots and loafers

The studio shots use charcoal backdrops and pale floors with soft directional light. Legs model tan knee boots, cream woven loafers, magenta ankle boots and mustard ankle boots with stacked wooden heels. Acid-lime text runs across the dark grid for strong contrast. The finish is editorial and fashion-magazine in feel, with a satirical anti-sale message.

Palette

#181612
#2c2923
#cabab2
#54462e
#8f7347
#b8977c

Layout: A 2×2 grid of product photos fills the frame. The headline words are spread across the top, the struck-through and new discount lines sit across the centre seam, and a small centred disclaimer and CTA sit at the bottom.
Typography: Neon lime-yellow light grotesque sans in caps; a large thin discount line with a strikethrough on the old price; small caps for the disclaimer.

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photographic
collage
dark
four-panel grid
strikethrough price
legs in boots
provocative
editorial
bold

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Four photo panels of women's boots and loafers.
- Look and feel: The studio shots use charcoal backdrops and pale floors with soft directional light. Legs model tan knee boots, cream woven loafers, magenta ankle boots and mustard ankle boots with stacked wooden heels. Acid-lime text runs across the dark grid for strong contrast. The finish is editorial and fashion-magazine in feel, with a satirical anti-sale message.
- Layout: A 2×2 grid of product photos fills the frame. The headline words are spread across the top, the struck-through and new discount lines sit across the centre seam, and a small centred disclaimer and CTA sit at the bottom.
- Typography: Neon lime-yellow light grotesque sans in caps; a large thin discount line with a strikethrough on the old price; small caps for the disclaimer.
- Colours: #181612, #2c2923, #cabab2, #54462e, #8f7347, #b8977c (background #181612, text #cabab2, accent #8f7347).
- Mood and details: provocative, editorial, bold, four-panel grid, strikethrough price, legs in boots.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/15058980000600691-585903b9d028.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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