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other-festival · Instagram post · Reference

RAM wordmark with an arrow-shaped A over the Ayodhya temple sketch

A dark brown mottled leather or suede texture fills the background. The focal point is an oversized word in dusty taupe whose middle letter becomes a saffron-orange arrow. The shaft of the arrow pierces a fine black line drawing of a temple. The palette is limited to brown, taupe and orange, and the finish is flat, earthy and premium.

Palette

#3f2b20
#634233
#7b5d4f
#a58577

Layout: A centred typographic lockup where the letter A of RAM is replaced by an orange arrow whose shaft runs down through a small temple sketch. AYODHYA and NAVAMI branch off the arrow. The logo sits top right, a short centred greeting is in the lower third, the URL is at the bottom centre and a small brand icon is at bottom left. Generous negative space throughout.
Typography: Wide, bold geometric sans caps in muted taupe for the main word, orange geometric sans caps for the secondary words, small light sans for the body text

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typographic
minimal
dark
arrow
temple line sketch
leather texture
devotional
refined
calm

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: RAM wordmark with an arrow-shaped A over the Ayodhya temple sketch.
- Look and feel: A dark brown mottled leather or suede texture fills the background. The focal point is an oversized word in dusty taupe whose middle letter becomes a saffron-orange arrow. The shaft of the arrow pierces a fine black line drawing of a temple. The palette is limited to brown, taupe and orange, and the finish is flat, earthy and premium.
- Layout: A centred typographic lockup where the letter A of RAM is replaced by an orange arrow whose shaft runs down through a small temple sketch. AYODHYA and NAVAMI branch off the arrow. The logo sits top right, a short centred greeting is in the lower third, the URL is at the bottom centre and a small brand icon is at bottom left. Generous negative space throughout.
- Typography: Wide, bold geometric sans caps in muted taupe for the main word, orange geometric sans caps for the secondary words, small light sans for the body text
- Colours: #3f2b20, #634233, #7b5d4f, #a58577 (background #3f2b20, text #a58577, accent #a58577).
- Mood and details: devotional, refined, calm, arrow, temple line sketch, leather texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/149674387611349053-152e7eb8b8f8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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