Black glossy anglepoise lamp casting a white light beam

Reference found on Pinterest, saved by Līva Plinte. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

Black glossy anglepoise lamp casting a white light beam

A glossy black articulated desk lamp shot against pure black, its shade at top and spring-loaded arm at lower left. The lamp's beam is drawn as a crisp white wedge that becomes the text panel, turning the light into the idea. Stark black-and-white contrast with a single orange accent button for the call to action.

Palette

#fefefd
#000000
#040404
#ab9e98
#151515
#d4ceca

Layout: Black background with a lamp entering from the top and left edges; its light forms a white diagonal wedge that holds the huge 10% OFF offer on the right, with a small white BLACK FRIDAY label on the left, an orange CTA button below and the code line at the bottom right.
Typography: Oversized heavy italic serif numerals for the discount; condensed bold sans caps for headline, supporting text and code.

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1538 px (same shape as the reference).

Art direction to follow:
- The idea: Black glossy anglepoise lamp casting a white light beam.
- Look and feel: A glossy black articulated desk lamp shot against pure black, its shade at top and spring-loaded arm at lower left. The lamp's beam is drawn as a crisp white wedge that becomes the text panel, turning the light into the idea. Stark black-and-white contrast with a single orange accent button for the call to action.
- Layout: Black background with a lamp entering from the top and left edges; its light forms a white diagonal wedge that holds the huge 10% OFF offer on the right, with a small white BLACK FRIDAY label on the left, an orange CTA button below and the code line at the bottom right.
- Typography: Oversized heavy italic serif numerals for the discount; condensed bold sans caps for headline, supporting text and code.
- Colours: #fefefd, #000000, #040404, #ab9e98, #151515, #d4ceca (background #000000, text #fefefd, accent #fefefd).
- Mood and details: bold, clever, graphic, anglepoise desk lamp, light beam, diagonal split, orange button.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/148759593937980867-b470ef55d065.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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