Printed fashion poster of a model in black activewear lying on escalator steps

Reference found on Pinterest, saved by Obie Akpachiogu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Printed fashion poster of a model in black activewear lying on escalator steps

Top-down photograph of grey metal escalator steps with yellow edge stripes, shot in soft daylight. A slightly curled printed photo of a model in a sporty black top and sunglasses lies across the steps as the focal point, with a dark woven leather tote resting on an upper step. White retro pixel type and thin white line icons overlay the scene, creating a found-object, editorial feel.

Palette

#272523
#9e9ea0
#151211
#868485
#676059
#47413c

Layout: Overhead shot of an escalator fills the frame; big pixel headline and offer sit centered at the top, a tilted poster of the model occupies the centre, and three icon-plus-text benefits run in a row along the bottom.
Typography: White bitmap/pixel-style display caps for headline and offer; small bold geometric sans for benefit labels with lighter sub-lines.

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photographic
minimal
collage
escalator steps
curling printed poster
woven leather bag
pixel font
line icons
urban
editorial
cool

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Printed fashion poster of a model in black activewear lying on escalator steps.
- Look and feel: Top-down photograph of grey metal escalator steps with yellow edge stripes, shot in soft daylight. A slightly curled printed photo of a model in a sporty black top and sunglasses lies across the steps as the focal point, with a dark woven leather tote resting on an upper step. White retro pixel type and thin white line icons overlay the scene, creating a found-object, editorial feel.
- Layout: Overhead shot of an escalator fills the frame; big pixel headline and offer sit centered at the top, a tilted poster of the model occupies the centre, and three icon-plus-text benefits run in a row along the bottom.
- Typography: White bitmap/pixel-style display caps for headline and offer; small bold geometric sans for benefit labels with lighter sub-lines.
- Colours: #272523, #9e9ea0, #151211, #868485, #676059, #47413c (background #272523, text #9e9ea0, accent #9e9ea0).
- Mood and details: urban, editorial, cool, escalator steps, curling printed poster, woven leather bag, pixel font, line icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14847873768050457-adf1bd19224b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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