Calendar strip with Friday 29 circled in red

Reference found on Pinterest, saved by Obie Akpachiogu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Calendar strip with Friday 29 circled in red

The background is a flat very pale pink. A thin black-ruled calendar strip runs edge to edge across the middle, and the outer dates are cropped off the sides. A loose hand-drawn red marker circle surrounds the centre date and is the focal point. The palette is only black, red and blush, with a flat digital finish.

Palette

#fff6fe
#d3c1ca
#f0e2eb
#d68797
#332829

Layout: Centered vertical stack: small 'It's' and a red brush-script headline at the top, a full-width three-column calendar strip in the middle with the centre date circled, then the offer line, a red promo-code block and the URL near the bottom. There is plenty of pale negative space.
Typography: Red brush-script display headline; huge black geometric sans numerals for the dates; monospaced typewriter body text; bold sans for the promo code on a red block.

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Calendar strip with Friday 29 circled in red.
- Look and feel: The background is a flat very pale pink. A thin black-ruled calendar strip runs edge to edge across the middle, and the outer dates are cropped off the sides. A loose hand-drawn red marker circle surrounds the centre date and is the focal point. The palette is only black, red and blush, with a flat digital finish.
- Layout: Centered vertical stack: small 'It's' and a red brush-script headline at the top, a full-width three-column calendar strip in the middle with the centre date circled, then the offer line, a red promo-code block and the URL near the bottom. There is plenty of pale negative space.
- Typography: Red brush-script display headline; huge black geometric sans numerals for the dates; monospaced typewriter body text; bold sans for the promo code on a red block.
- Colours: #fff6fe, #d3c1ca, #f0e2eb, #d68797, #332829 (background #fff6fe, text #332829, accent #d68797).
- Mood and details: clean, urgent, playful, calendar grid, hand-drawn circle, promo code tag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14847873767358816-60c6dd7d761e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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