Serif title intersecting a large white circle with colour inversion

Reference found on Pinterest, saved by Obie Akpachiogu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Email design · Reference

Serif title intersecting a large white circle with colour inversion

Solid black background with one large white disc at the centre, forming a stark two-tone composition. The title overlaps the disc edge, and each letter inverts colour where it crosses the boundary, creating a fashion-editorial knockout effect. There is no imagery or ornament; the design relies on generous negative space. The finish is flat monochrome with a luxury-magazine feel.

Palette

#000000
#fbfbfb
#020202
#c6c6c6
#505050
#2a2a2a

Layout: A centred serif logo sits at the top, and a large white circle sits in the middle with the two-line title across it. The type flips from black to white where it crosses the circle edge. A small CTA sits below, with a circular badge icon and a note centred at the bottom.
Typography: High-contrast didone serif, with an italic upper-and-lower-case first word over wide roman caps; small spaced serif caps for the CTA and a light geometric sans for the footnote.

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Design an original Black Friday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Serif title intersecting a large white circle with colour inversion.
- Look and feel: Solid black background with one large white disc at the centre, forming a stark two-tone composition. The title overlaps the disc edge, and each letter inverts colour where it crosses the boundary, creating a fashion-editorial knockout effect. There is no imagery or ornament; the design relies on generous negative space. The finish is flat monochrome with a luxury-magazine feel.
- Layout: A centred serif logo sits at the top, and a large white circle sits in the middle with the two-line title across it. The type flips from black to white where it crosses the circle edge. A small CTA sits below, with a circular badge icon and a note centred at the bottom.
- Typography: High-contrast didone serif, with an italic upper-and-lower-case first word over wide roman caps; small spaced serif caps for the CTA and a light geometric sans for the footnote.
- Colours: #000000, #fbfbfb, #020202, #c6c6c6, #505050, #2a2a2a (background #000000, text #fbfbfb, accent #fbfbfb).
- Mood and details: elegant, sophisticated, bold, white circle, inverted-colour type, monogram badge.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14847873766208172-f118fce38d4b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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