Reference found on Pinterest, saved by Obie Akpachiogu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Cyber Monday · Story · Reference

Large condensed serif wordmark with graphic glyphs in place of letters

A flat, muted taupe-brown background with a bright lime-green condensed serif headline filling the frame. Black graphic shapes replace letters: a six-petal teardrop flower stands in for one O and a vertical double-teardrop hourglass stands in for an I. The lime and brown palette feels fashionable and seventies-inspired. There is no photography, just flat print-like colour.

Palette

#776b57
#8c9262
#b1e567
#9fb86b

Layout: A small white kicker sits at the top centre, a large four-line justified headline fills the middle, and a small white brand name sits at the bottom centre.
Typography: Tall condensed high-contrast display serif caps in lime green; small geometric sans caps in white.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Cyber Monday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Large condensed serif wordmark with graphic glyphs in place of letters.
- Look and feel: A flat, muted taupe-brown background with a bright lime-green condensed serif headline filling the frame. Black graphic shapes replace letters: a six-petal teardrop flower stands in for one O and a vertical double-teardrop hourglass stands in for an I. The lime and brown palette feels fashionable and seventies-inspired. There is no photography, just flat print-like colour.
- Layout: A small white kicker sits at the top centre, a large four-line justified headline fills the middle, and a small white brand name sits at the bottom centre.
- Typography: Tall condensed high-contrast display serif caps in lime green; small geometric sans caps in white.
- Colours: #776b57, #8c9262, #b1e567, #9fb86b (background #776b57, text #b1e567, accent #9fb86b).
- Mood and details: stylish, editorial, quirky, flower glyph replacing letter, teardrop shape, letter substitution.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/14847873765806469-b83ca732e8ca.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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