Vertical orange caution-style tape strips printed with repeated sale text

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Black Friday · Story · Reference

Vertical orange caution-style tape strips printed with repeated sale text

Dark charcoal concrete-textured background almost entirely covered by overlapping vertical orange tape strips, each printed with repeating black text and shaded softly to show layering. Orange and black give a high-alert, barricade-like energy. White overlay text in the lower left is the focal message. The finish is flat with subtle drop shadows between the tapes.

Palette

#c14b04
#a14008
#5a260c
#7d340d
#34231c
#171718

Layout: Dozens of slightly angled vertical orange strips fill the full frame over a dark textured backdrop. A compact left-aligned white text block sits in the lower-left third, overlaid on the strips.
Typography: Condensed bold sans caps in black on the tapes; white heavy condensed sans for the headline, with thin light sans for the offer and footnote lines.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Vertical orange caution-style tape strips printed with repeated sale text.
- Look and feel: Dark charcoal concrete-textured background almost entirely covered by overlapping vertical orange tape strips, each printed with repeating black text and shaded softly to show layering. Orange and black give a high-alert, barricade-like energy. White overlay text in the lower left is the focal message. The finish is flat with subtle drop shadows between the tapes.
- Layout: Dozens of slightly angled vertical orange strips fill the full frame over a dark textured backdrop. A compact left-aligned white text block sits in the lower-left third, overlaid on the strips.
- Typography: Condensed bold sans caps in black on the tapes; white heavy condensed sans for the headline, with thin light sans for the offer and footnote lines.
- Colours: #c14b04, #a14008, #5a260c, #7d340d, #34231c, #171718 (background #c14b04, text #171718, accent #a14008).
- Mood and details: urgent, energetic, bold, caution-tape strips, repeated text ribbons, textured concrete.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1477812374781220-2f5c161a81b5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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