Open white envelope with invitation card and red wax seal

Reference found on Pinterest, saved by Amy Brasser. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Open white envelope with invitation card and red wax seal

Deep oxblood/burgundy flat background with a crisp white paper envelope and card lit softly from the top, casting a subtle shadow. A glossy burgundy wax seal stamped with a bow sits at the centre as a focal accent, matching the red serif discount. A tone-on-tone embossed script on the flap adds a tactile, premium stationery feel. The restrained two-colour palette feels like an exclusive invitation.

Palette

#4a0a0a
#e4e2de
#d0ccc7
#f4f2ef
#b1a6a2
#907a78

Layout: A centred open envelope fills most of the frame with a card pulled out of it; the text is stacked centre-aligned on the card, with a large discount in the middle, fine print below, a wax seal at the lower centre and embossed script on the envelope flap.
Typography: Condensed high-contrast italic serif for the headline and oversized discount; small italic serif for the intro lines; a tiny neutral sans for the fine print; blind-embossed calligraphic script.

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luxury
photographic
minimal
envelope
invitation card
wax seal
bow emblem
embossed script
elegant
exclusive
sophisticated

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Open white envelope with invitation card and red wax seal.
- Look and feel: Deep oxblood/burgundy flat background with a crisp white paper envelope and card lit softly from the top, casting a subtle shadow. A glossy burgundy wax seal stamped with a bow sits at the centre as a focal accent, matching the red serif discount. A tone-on-tone embossed script on the flap adds a tactile, premium stationery feel. The restrained two-colour palette feels like an exclusive invitation.
- Layout: A centred open envelope fills most of the frame with a card pulled out of it; the text is stacked centre-aligned on the card, with a large discount in the middle, fine print below, a wax seal at the lower centre and embossed script on the envelope flap.
- Typography: Condensed high-contrast italic serif for the headline and oversized discount; small italic serif for the intro lines; a tiny neutral sans for the fine print; blind-embossed calligraphic script.
- Colours: #4a0a0a, #e4e2de, #d0ccc7, #f4f2ef, #b1a6a2, #907a78 (background #4a0a0a, text #f4f2ef, accent #f4f2ef).
- Mood and details: elegant, exclusive, sophisticated, envelope, invitation card, wax seal, bow emblem, embossed script.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/13440498884888899-0df590b97c41.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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