Model carrying a tall pyramid of grey boxes that hides her upper body

Reference found on Pinterest, saved by Joany. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Model carrying a tall pyramid of grey boxes that hides her upper body

Seamless off-white studio backdrop under soft, even light. A pyramid of matte charcoal-grey boxes of different sizes is carried by a figure in a glossy black leather skirt, so the face is hidden and the product stack becomes the focal point. The palette is strictly monochrome grey, black and white, which feels premium and editorial. It reads like a fashion-campaign video still.

Palette

#e5e2e4
#0b090a
#575853
#42413d
#222123
#959592

Layout: Centred vertical figure: a stack of boxes fills the upper-middle and a black-clad lower body extends to the bottom, with generous off-white negative space around it. A single line of white text sits across the bottom box.
Typography: Small, clean geometric sans in white caps with wide spacing, understated.

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photographic
minimal
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faceless model
sleek
sophisticated
calm

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Model carrying a tall pyramid of grey boxes that hides her upper body.
- Look and feel: Seamless off-white studio backdrop under soft, even light. A pyramid of matte charcoal-grey boxes of different sizes is carried by a figure in a glossy black leather skirt, so the face is hidden and the product stack becomes the focal point. The palette is strictly monochrome grey, black and white, which feels premium and editorial. It reads like a fashion-campaign video still.
- Layout: Centred vertical figure: a stack of boxes fills the upper-middle and a black-clad lower body extends to the bottom, with generous off-white negative space around it. A single line of white text sits across the bottom box.
- Typography: Small, clean geometric sans in white caps with wide spacing, understated.
- Colours: #e5e2e4, #0b090a, #575853, #42413d, #222123, #959592 (background #e5e2e4, text #0b090a, accent #0b090a).
- Mood and details: sleek, sophisticated, calm, stacked gift boxes, grey boxes, black leather skirt, faceless model.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1337074889838269-3a8a93d85dd1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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