Cut-out legs in red patent block-heel mules and white socks

Reference found on Pinterest, saved by Angelo Gadelha. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Cut-out legs in red patent block-heel mules and white socks

Flat lilac-pink background covered in repeating black headline type with a distressed speckled grain. A cut-out photo of crossed legs in light-blue wide trousers, ribbed white socks and glossy orange-red heeled mules pops in front of the text. The colour clash of lilac, black, red and sky blue gives it a zine-like, retro collage energy. Subtle dust and scratch texture over the whole image adds a print feel.

Palette

#dda0ed
#030302
#6b658e
#b47c9a
#251d25
#6da9cb

Layout: The headline repeats in stacked full-width lines from top to bottom as a text wall, and a diagonal photo cut-out of raised legs rises from the bottom right to overlap the middle rows.
Typography: Ultra-heavy, chunky display grotesk in black caps with quirky ink-trap letterforms, set tight and edge to edge.

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typographic
collage
retro
bright
repeated headline text
cut-out legs
red heeled mules
white socks
grain texture
bold
playful
energetic

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Cut-out legs in red patent block-heel mules and white socks.
- Look and feel: Flat lilac-pink background covered in repeating black headline type with a distressed speckled grain. A cut-out photo of crossed legs in light-blue wide trousers, ribbed white socks and glossy orange-red heeled mules pops in front of the text. The colour clash of lilac, black, red and sky blue gives it a zine-like, retro collage energy. Subtle dust and scratch texture over the whole image adds a print feel.
- Layout: The headline repeats in stacked full-width lines from top to bottom as a text wall, and a diagonal photo cut-out of raised legs rises from the bottom right to overlap the middle rows.
- Typography: Ultra-heavy, chunky display grotesk in black caps with quirky ink-trap letterforms, set tight and edge to edge.
- Colours: #dda0ed, #030302, #6b658e, #b47c9a, #251d25, #6da9cb (background #dda0ed, text #030302, accent #b47c9a).
- Mood and details: bold, playful, energetic, repeated headline text, cut-out legs, red heeled mules, white socks, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/129267451802408912-f41d2229f69d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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