Black venetian blind with the headline showing through its slats

Reference found on Pinterest, saved by Mariko Ramiko. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Black venetian blind with the headline showing through its slats

The background is a flat mid-grey with a flat-graphic black venetian blind hanging on it, complete with a headrail and pull cords. Thin gaps between the slats reveal grey, and the white headline appears to sit behind the slats as if half-hidden. The palette is strictly monochrome with no gradients, giving a teaser-like, sneak-peek feel.

Palette

#616161
#282828
#171717
#3e3e3e
#b0b0b0
#868686

Layout: A tall black blind sits centred on a flat grey field. Huge white condensed stacked letters span the middle and are sliced by the horizontal slats, and a small white logo sits at the bottom centre of the blind.
Typography: Ultra-condensed tall sans caps in white, broken into strips by the slats; the logo uses a rounded lowercase wordmark with a small spaced sans tagline

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Black venetian blind with the headline showing through its slats.
- Look and feel: The background is a flat mid-grey with a flat-graphic black venetian blind hanging on it, complete with a headrail and pull cords. Thin gaps between the slats reveal grey, and the white headline appears to sit behind the slats as if half-hidden. The palette is strictly monochrome with no gradients, giving a teaser-like, sneak-peek feel.
- Layout: A tall black blind sits centred on a flat grey field. Huge white condensed stacked letters span the middle and are sliced by the horizontal slats, and a small white logo sits at the bottom centre of the blind.
- Typography: Ultra-condensed tall sans caps in white, broken into strips by the slats; the logo uses a rounded lowercase wordmark with a small spaced sans tagline
- Colours: #616161, #282828, #171717, #3e3e3e, #b0b0b0, #868686 (background #616161, text #171717, accent #171717).
- Mood and details: bold, urban, mysterious, window blinds, slats, stencil-like lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/128845239334755282-30ac1d7135dd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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