Crouching woman in black holding a Black Friday sign

Reference found on Pinterest, saved by judema. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Crouching woman in black holding a Black Friday sign

A seamless off-white studio backdrop with soft, even fashion lighting. The model wears black tailoring, oval sunglasses, gold jewellery, red lips and glossy black heels. She is the focal point, framed by anonymous black-sleeved arms with red manicures holding printed sheets. The monochrome black-and-white palette with red accents gives a crisp editorial finish.

Palette

#e8e7e2
#d3d1c7
#0d0704
#000000
#bdb4a6
#9a7f6d

Layout: A crouching model sits in the centre holding a sign, while hands at the left and right edges raise more white sheets at different heights. More sheets lie scattered across the floor, so the text repeats all over the frame.
Typography: Bold classic serif caps in black on white paper, some set as repeated small-caps lines like a typewriter list.

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photographic
minimal
typographic
paper signs
hands holding sheets
scattered papers
sunglasses
red lipstick
black outfits
chic
editorial
confident

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Crouching woman in black holding a Black Friday sign.
- Look and feel: A seamless off-white studio backdrop with soft, even fashion lighting. The model wears black tailoring, oval sunglasses, gold jewellery, red lips and glossy black heels. She is the focal point, framed by anonymous black-sleeved arms with red manicures holding printed sheets. The monochrome black-and-white palette with red accents gives a crisp editorial finish.
- Layout: A crouching model sits in the centre holding a sign, while hands at the left and right edges raise more white sheets at different heights. More sheets lie scattered across the floor, so the text repeats all over the frame.
- Typography: Bold classic serif caps in black on white paper, some set as repeated small-caps lines like a typewriter list.
- Colours: #e8e7e2, #d3d1c7, #0d0704, #000000, #bdb4a6, #9a7f6d (background #d3d1c7, text #000000, accent #000000).
- Mood and details: chic, editorial, confident, paper signs, hands holding sheets, scattered papers, sunglasses, red lipstick, black outfits.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/124623114683642860-f982d4097dcc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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