Person holding a printed half-face portrait in front of their own face

Reference found on Pinterest, saved by Anna Vilma Sommer. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Person holding a printed half-face portrait in front of their own face

Natural daylight on a red-brick facade with a dark green window frame sets a street-style scene. The model holds a large, slightly creased printed poster of a close-up woman with a gold chunky earring and a black blazer, lined up so it replaces her face. The muted greys and black of the print contrast with the warm brick. The finish is candid, analog-feeling and editorial.

Palette

#85614a
#2f2c27
#11110e
#604839
#a9704f
#ac8870

Layout: A tilted, crinkled print held in two hands fills the centre and lines up with the model's body to create an illusion. The stacked headline sits centred over the lower part of the print, with a small spaced wordmark near the bottom edge. The brick wall fills the surrounding frame.
Typography: Bold rounded geometric sans caps, stacked and centred; a small, widely letterspaced serif caps wordmark.

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photographic
minimal
held print poster
brick wall
gold earring
face split illusion
chic
witty
editorial

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Person holding a printed half-face portrait in front of their own face.
- Look and feel: Natural daylight on a red-brick facade with a dark green window frame sets a street-style scene. The model holds a large, slightly creased printed poster of a close-up woman with a gold chunky earring and a black blazer, lined up so it replaces her face. The muted greys and black of the print contrast with the warm brick. The finish is candid, analog-feeling and editorial.
- Layout: A tilted, crinkled print held in two hands fills the centre and lines up with the model's body to create an illusion. The stacked headline sits centred over the lower part of the print, with a small spaced wordmark near the bottom edge. The brick wall fills the surrounding frame.
- Typography: Bold rounded geometric sans caps, stacked and centred; a small, widely letterspaced serif caps wordmark.
- Colours: #85614a, #2f2c27, #11110e, #604839, #a9704f, #ac8870 (background #604839, text #ac8870, accent #a9704f).
- Mood and details: chic, witty, editorial, held print poster, brick wall, gold earring, face split illusion.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/12103492744207901-8f25948b43c6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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