Red vintage rotary phone on a pale surface

Reference found on Pinterest, saved by Maria Ortiz-Metzger. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Red vintage rotary phone on a pale surface

Seamless warm greige studio wall and tabletop with soft, even diffused light and a gentle shadow. A glossy orange-red retro rotary telephone with a black coiled cord trailing out of frame on the left is the single pop of colour and focal point. White type floats over the plain wall, keeping the feel quiet, editorial and teaser-like. Matte, filmic finish with muted tones.

Palette

#a89a8e
#b6a89d
#c5371e

Layout: Centred text stack in the middle of the vertical frame, a widely tracked headline above a large date and a small CTA line, with the red phone sitting directly beneath on a tabletop in the lower third; generous empty greige wall above.
Typography: Widely letter-spaced thin sans caps for the headline, bold geometric sans numerals for the date, small tracked lowercase sans with a bold code.

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photographic
minimal
retro
vintage rotary telephone
coiled phone cord
seamless studio backdrop
calm
exclusive
nostalgic

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Red vintage rotary phone on a pale surface.
- Look and feel: Seamless warm greige studio wall and tabletop with soft, even diffused light and a gentle shadow. A glossy orange-red retro rotary telephone with a black coiled cord trailing out of frame on the left is the single pop of colour and focal point. White type floats over the plain wall, keeping the feel quiet, editorial and teaser-like. Matte, filmic finish with muted tones.
- Layout: Centred text stack in the middle of the vertical frame, a widely tracked headline above a large date and a small CTA line, with the red phone sitting directly beneath on a tabletop in the lower third; generous empty greige wall above.
- Typography: Widely letter-spaced thin sans caps for the headline, bold geometric sans numerals for the date, small tracked lowercase sans with a bold code.
- Colours: #a89a8e, #b6a89d, #c5371e (background #a89a8e, text #c5371e, accent #c5371e).
- Mood and details: calm, exclusive, nostalgic, vintage rotary telephone, coiled phone cord, seamless studio backdrop.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/114701121757463860-ec85047531b7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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