Burgundy vintage typewriter with a typed sheet

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Black Friday · Story · Reference

Burgundy vintage typewriter with a typed sheet

A flat deep oxblood-maroon background matches the glossy burgundy body of a vintage typewriter photographed straight on. A crisp white sheet of paper in the roller acts as the only bright element and the focal point. Soft studio lighting and a clean cut-out give it an understated, editorial finish.

Palette

#380003
#eef0ea
#795759
#543333
#cbcac5
#a9a5a0

Layout: The typewriter is cropped at the bottom and sits centred in the lower half, its paper sheet rising into the centre to carry the text. The whole upper half is empty dark maroon space.
Typography: Heavy bold serif for the discount and a light thin slab-serif for the occasion name, both centred in black on the white paper.

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photographic
minimal
dark
vintage typewriter
paper sheet
understated
nostalgic
elegant

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Burgundy vintage typewriter with a typed sheet.
- Look and feel: A flat deep oxblood-maroon background matches the glossy burgundy body of a vintage typewriter photographed straight on. A crisp white sheet of paper in the roller acts as the only bright element and the focal point. Soft studio lighting and a clean cut-out give it an understated, editorial finish.
- Layout: The typewriter is cropped at the bottom and sits centred in the lower half, its paper sheet rising into the centre to carry the text. The whole upper half is empty dark maroon space.
- Typography: Heavy bold serif for the discount and a light thin slab-serif for the occasion name, both centred in black on the white paper.
- Colours: #380003, #eef0ea, #795759, #543333, #cbcac5, #a9a5a0 (background #380003, text #eef0ea, accent #eef0ea).
- Mood and details: understated, nostalgic, elegant, vintage typewriter, paper sheet.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1140044093217850380-0278b249d4d1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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