Red pencil forming the A of RAM, tipped by an arrowhead

Reference found on Pinterest, saved by Shivam Khanna. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Red pencil forming the A of RAM, tipped by an arrowhead

Flat solid crimson red background with no texture. A photoreal red pencil stands vertically in the centre, its sharpened tip replacing the apex of the letter A, with a dark red arrowhead above suggesting an arrow in flight. Tone-on-tone red with white type creates a punchy, minimal concept post. Subtle shading on the pencil is the only depth.

Palette

#d02023
#fdfbfb
#d74d4b
#da6969

Layout: Headline centred at top above huge white RAM wordmark spanning the width; a vertical pencil rises from the bottom through the missing A crossbar, topped by an arrowhead. Greeting and date bottom-left, logo bottom-right, cube icon top-right.
Typography: Heavy geometric sans caps for the wordmark, widely tracked thin sans for the subword in dark red; bold sans headline and small sans footer text.

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red pencil forming the A of RAM, tipped by an arrowhead.
- Look and feel: Flat solid crimson red background with no texture. A photoreal red pencil stands vertically in the centre, its sharpened tip replacing the apex of the letter A, with a dark red arrowhead above suggesting an arrow in flight. Tone-on-tone red with white type creates a punchy, minimal concept post. Subtle shading on the pencil is the only depth.
- Layout: Headline centred at top above huge white RAM wordmark spanning the width; a vertical pencil rises from the bottom through the missing A crossbar, topped by an arrowhead. Greeting and date bottom-left, logo bottom-right, cube icon top-right.
- Typography: Heavy geometric sans caps for the wordmark, widely tracked thin sans for the subword in dark red; bold sans headline and small sans footer text.
- Colours: #d02023, #fdfbfb, #d74d4b, #da6969 (background #d02023, text #fdfbfb, accent #da6969).
- Mood and details: bold, focused, clever, pencil as arrow, arrowhead, bold wordmark.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/11259067811800962-600fe3d1d017.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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