French fry arrow in an ink-sketched bow, with a ketchup bowl

Reference found on Pinterest, saved by harshita. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

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French fry arrow in an ink-sketched bow, with a ketchup bowl

An off-white textured paper background with lots of breathing room. A fine black ink sketch of an ornate floral bow is combined with a photographed french fry used as the arrow, set in a small bowl of ketchup with a splash spraying downward. The palette stays neutral apart from the ketchup red, the purple and orange brand colours, and the warm orange headline. The finish is clean and lightly textured with a playful food-pun concept.

Palette

#f2f2f2
#e86936
#d9c6bc
#39085c
#e6dfdb
#aba0ad

Layout: A symmetrical bow illustration spans the centre with a vertical fry as the arrow, pinned by a ketchup bowl; the tracked-out greeting is centered below; delivery app logos sit top left and the brand logo top right; a two-tone purple and orange footer bar holds the phone number and address.
Typography: Widely tracked grey geometric sans caps lead into purple classical serif caps and a large orange-gradient flared serif greeting; bold sans for the footer.

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minimal
photographic
illustrated
ornate bow sketch
french fry arrow
ketchup dip bowl
ketchup splatter
witty
clean
festive

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original other-festival Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 2 slides that share one style.

Art direction to follow:
- The idea: French fry arrow in an ink-sketched bow, with a ketchup bowl.
- Look and feel: An off-white textured paper background with lots of breathing room. A fine black ink sketch of an ornate floral bow is combined with a photographed french fry used as the arrow, set in a small bowl of ketchup with a splash spraying downward. The palette stays neutral apart from the ketchup red, the purple and orange brand colours, and the warm orange headline. The finish is clean and lightly textured with a playful food-pun concept.
- Layout: A symmetrical bow illustration spans the centre with a vertical fry as the arrow, pinned by a ketchup bowl; the tracked-out greeting is centered below; delivery app logos sit top left and the brand logo top right; a two-tone purple and orange footer bar holds the phone number and address.
- Typography: Widely tracked grey geometric sans caps lead into purple classical serif caps and a large orange-gradient flared serif greeting; bold sans for the footer.
- Colours: #f2f2f2, #e86936, #d9c6bc, #39085c, #e6dfdb, #aba0ad (background #f2f2f2, text #39085c, accent #e86936).
- Mood and details: witty, clean, festive, ornate bow sketch, french fry arrow, ketchup dip bowl, ketchup splatter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/111816003243127423-01-63e9753b3bfa.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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