Calendar row with the Friday date circled in red

Reference found on Pinterest, saved by amujackie. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Carousel · Reference

Calendar row with the Friday date circled in red

The background is flat charcoal black with off-white type and thin white grid lines forming a calendar strip. The only colour is a loose red marker scribble circling the middle date, which acts as the focal point. The design is flat with no texture, pairing editorial luxury type with a practical date cue.

Palette

#19171a
#575557
#0c0a0d
#343134
#e2e2e1
#8a898a

Layout: The offer line runs across the top, with a large centred headline stack below it and a disclaimer under that. A small monogram sits on the right. The bottom 40% is a calendar grid that bleeds off both sides, with the centre date circled.
Typography: The headline uses high-contrast serif caps with a flowing, oversized script accent. The offer, days and numbers are in a clean geometric sans, with very large bold numerals.

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Design an original Black Friday Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 5 slides that share one style.

Art direction to follow:
- The idea: Calendar row with the Friday date circled in red.
- Look and feel: The background is flat charcoal black with off-white type and thin white grid lines forming a calendar strip. The only colour is a loose red marker scribble circling the middle date, which acts as the focal point. The design is flat with no texture, pairing editorial luxury type with a practical date cue.
- Layout: The offer line runs across the top, with a large centred headline stack below it and a disclaimer under that. A small monogram sits on the right. The bottom 40% is a calendar grid that bleeds off both sides, with the centre date circled.
- Typography: The headline uses high-contrast serif caps with a flowing, oversized script accent. The offer, days and numbers are in a clean geometric sans, with very large bold numerals.
- Colours: #19171a, #575557, #0c0a0d, #343134, #e2e2e1, #8a898a (background #19171a, text #e2e2e1, accent #e2e2e1).
- Mood and details: urgent, elegant, bold, calendar grid, red hand-drawn circle, script accent.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/109423465943711561-01-22eb72147c5b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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