Model with braids in a dark jacket, dimmed behind the text

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Cyber Monday · Story · Reference

Model with braids in a dark jacket, dimmed behind the text

A full-bleed fashion portrait of a model in black outerwear against a charcoal backdrop, with a heavy dark overlay so the figure stays in the shadows. Off-white cream type sits over it for strong contrast. The mood is low-key and editorial, with no colour accents. A small angular monogram closes off the stack.

Palette

#171616
#252526
#f5f4eb
#c6c4ba
#9a9891
#444341

Layout: A centred stack of text over a full-bleed darkened photo: a small two-line kicker, a large headline, an even bigger condensed discount, a small line underneath and a monogram logo at the bottom centre.
Typography: Wide extended heavy sans caps for the headline and kicker; tall condensed bold sans for the discount; cream-colored text throughout.

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photographic
dark
typographic
minimal
dimmed model photo
monogram logo
asterisk
moody
edgy
confident

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Cyber Monday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Model with braids in a dark jacket, dimmed behind the text.
- Look and feel: A full-bleed fashion portrait of a model in black outerwear against a charcoal backdrop, with a heavy dark overlay so the figure stays in the shadows. Off-white cream type sits over it for strong contrast. The mood is low-key and editorial, with no colour accents. A small angular monogram closes off the stack.
- Layout: A centred stack of text over a full-bleed darkened photo: a small two-line kicker, a large headline, an even bigger condensed discount, a small line underneath and a monogram logo at the bottom centre.
- Typography: Wide extended heavy sans caps for the headline and kicker; tall condensed bold sans for the discount; cream-colored text throughout.
- Colours: #171616, #252526, #f5f4eb, #c6c4ba, #9a9891, #444341 (background #252526, text #f5f4eb, accent #f5f4eb).
- Mood and details: moody, edgy, confident, dimmed model photo, monogram logo, asterisk.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1088956384939861391-42c5d1999a54.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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