Striped holographic typographic sale headline

Reference found on Pinterest, saved by Julia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Email design · Reference

Striped holographic typographic sale headline

Black horizontal bars alternate with strips of pale holographic pearl in pastel pink, lilac and blue. White oversized letters show through the gaps, giving a blacked-out, redacted effect that suits the theme. The lower black panel keeps the offer readable, with a pale iridescent button. The finish is crisp and high-contrast with a slight foil shimmer.

Palette

#faf8f8
#000000
#dad8dc
#050505
#515052
#7e7d7e

Layout: Full-bleed horizontal black stripes cut across a huge four-line centred headline in the top two-thirds. A solid black panel in the lower third holds centred offer lines and a light rectangular button.
Typography: Wide heavy geometric sans caps for the headline, sliced by the stripes so it is only partly readable; bold rounded geometric sans for the offer, with an iridescent gradient on the discount line.

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typographic
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holographic iridescent texture
sliced lettering
bold
edgy
graphic

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Design an original Black Friday email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Striped holographic typographic sale headline.
- Look and feel: Black horizontal bars alternate with strips of pale holographic pearl in pastel pink, lilac and blue. White oversized letters show through the gaps, giving a blacked-out, redacted effect that suits the theme. The lower black panel keeps the offer readable, with a pale iridescent button. The finish is crisp and high-contrast with a slight foil shimmer.
- Layout: Full-bleed horizontal black stripes cut across a huge four-line centred headline in the top two-thirds. A solid black panel in the lower third holds centred offer lines and a light rectangular button.
- Typography: Wide heavy geometric sans caps for the headline, sliced by the stripes so it is only partly readable; bold rounded geometric sans for the offer, with an iridescent gradient on the discount line.
- Colours: #faf8f8, #000000, #dad8dc, #050505, #515052, #7e7d7e (background #faf8f8, text #000000, accent #000000).
- Mood and details: bold, edgy, graphic, horizontal stripes, holographic iridescent texture, sliced lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1072630836235383131-826fc627712d.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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