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Black Friday · Instagram post · Reference
Orange smoke cloud raining barcode lines
The background is flat charcoal. A soft, blurred coral-orange smoke cloud glows in the upper centre, and vertical barcode lines hang below it like rain, fading from dark to bright. The single coral-orange accent colour on charcoal gives a moody, conceptual look. The finish is matte, with a hazy glow only on the cloud.
Palette
- #2b2b2b
- #52332c
- #683930
- #823f32
- #9d4637
- #c15543
- Layout
- The layout is centred: the brand name and 'presents' sit at the top, and a wide glowing cloud fills the upper middle. Barcode bars fall from the cloud like rain, with small offer labels at the left and right below them, a large headline under those, and the dates small at the bottom with plenty of dark space around.
- Typography
- Clean neo-grotesque sans throughout, with a large regular-weight headline and small bold labels, all in coral-orange.
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- dark
- minimal
- typographic
- barcode
- smoke cloud
- glow
- moody
- modern
- edgy
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