Red handbag balanced on legs in red strappy heels

Reference found on Pinterest, saved by Subhana Rana. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Red handbag balanced on legs in red strappy heels

The background is pale grey paper, with thin black scribble lines looping behind the subject. Cut-out photos of a red leather handbag and legs in glossy red stiletto sandals have a white sticker outline and overlap the red type, giving a layered editorial collage look. The palette is limited to red, white and black for strong impact. Lighting on the product photos is soft studio light.

Palette

#e1e3e3
#b81717
#d33841
#d0c4c1
#d7a298
#c8716c

Layout: The top half is filled with the headline repeated in four stacked, full-width red rows, partly covered by a cut-out red handbag resting on raised legs in red heels, which runs down the centre-right to the bottom. The body copy sits in a small justified block at the bottom left.
Typography: Ultra-bold condensed sans caps in red for the repeated headline; light geometric sans for the justified body.

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collage
typographic
photographic
bright
cut-out product photo
repeated headline
scribble lines
red heels
handbag
bold
fashionable
energetic

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red handbag balanced on legs in red strappy heels.
- Look and feel: The background is pale grey paper, with thin black scribble lines looping behind the subject. Cut-out photos of a red leather handbag and legs in glossy red stiletto sandals have a white sticker outline and overlap the red type, giving a layered editorial collage look. The palette is limited to red, white and black for strong impact. Lighting on the product photos is soft studio light.
- Layout: The top half is filled with the headline repeated in four stacked, full-width red rows, partly covered by a cut-out red handbag resting on raised legs in red heels, which runs down the centre-right to the bottom. The body copy sits in a small justified block at the bottom left.
- Typography: Ultra-bold condensed sans caps in red for the repeated headline; light geometric sans for the justified body.
- Colours: #e1e3e3, #b81717, #d33841, #d0c4c1, #d7a298, #c8716c (background #e1e3e3, text #b81717, accent #d33841).
- Mood and details: bold, fashionable, energetic, cut-out product photo, repeated headline, scribble lines, red heels, handbag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1029283689849620059-09f76335ff93.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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