Two hands raising phones in pastel cases

Reference found on Pinterest, saved by Anna Banaczek. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Story · Reference

Two hands raising phones in pastel cases

A soft, out-of-focus photo shows two hands in lime and patterned sleeves holding up phones in pink and peach cases against a pale grey studio backdrop. A light grey wash mutes the image so the cream type dominates. The oversized headline is cropped at the frame edges for impact, with an outlined rounded badge and a solid black button with a link icon below it. The finish is clean and flat, like a template-style social story.

Palette

#a9a6a6
#a07f76
#f6eeda
#8d8f53
#7c5140
#d8c8b6

Layout: A blurred photo fills the frame, with a centred text stack on top: a small kicker between thin lines, a huge two-line headline that runs past both edges, an outlined pill offer badge, then a small black CTA pill lower down.
Typography: Ultra-condensed heavy grotesque caps in cream for the headline; bold geometric sans caps for the kicker, badge and button.

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photographic
typographic
minimal
hands holding phones
colourful phone cases
pill-shaped outline badge
black CTA button with link icon
horizontal rule lines
energetic
modern
playful

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Design an original Black Friday Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Two hands raising phones in pastel cases.
- Look and feel: A soft, out-of-focus photo shows two hands in lime and patterned sleeves holding up phones in pink and peach cases against a pale grey studio backdrop. A light grey wash mutes the image so the cream type dominates. The oversized headline is cropped at the frame edges for impact, with an outlined rounded badge and a solid black button with a link icon below it. The finish is clean and flat, like a template-style social story.
- Layout: A blurred photo fills the frame, with a centred text stack on top: a small kicker between thin lines, a huge two-line headline that runs past both edges, an outlined pill offer badge, then a small black CTA pill lower down.
- Typography: Ultra-condensed heavy grotesque caps in cream for the headline; bold geometric sans caps for the kicker, badge and button.
- Colours: #a9a6a6, #a07f76, #f6eeda, #8d8f53, #7c5140, #d8c8b6 (background #a9a6a6, text #7c5140, accent #8d8f53).
- Mood and details: energetic, modern, playful, hands holding phones, colourful phone cases, pill-shaped outline badge, black CTA button with link icon, horizontal rule lines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/100838479152604489-15be346988ca.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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