What fonts does Primary use?

Measured from the captured homepage: Poppins for headings and Poppins for body copy.

Primary website design referenceOpen full Primary reference →

Observed typography

Heading font
Poppins
Body font
Poppins
System
One family across both roles

How the page is built

Primary's captured homepage has 5 sections and 0 inner pages.

  • 3 features
  • 1 hero
  • 1 showcase

Other sites that use this pair

22 other captured sites use this same pair of fonts.

Captured colors

The captured homepage uses these 4 colors, in capture order.

  • #000000
  • #ffffff
  • #6bcd9c
  • #98dddf

Styles recorded: Light.

Same category, same heading font

2 of the 132 other captured Shopping sites in this library use Poppins for headings.

Primary's website font choices

Captured September 23, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.

A single family or a two-font system?

Primary sets headings and body in Poppins, so the hierarchy comes from scale and weight.

Compare it across the library

See the website font trends and the font pairing examples.

Primary fonts — FAQ

What font does Primary use?

Primary uses Poppins for headings and Poppins for body copy in the captured homepage.

Is Poppins free to use?

Check the foundry license for Poppins before shipping it. This page records what appeared on Primary's site and grants no reuse rights.

What colors and sections were captured for Primary?

4 colors (#000000, #ffffff, #6bcd9c, #98dddf) and 5 homepage sections, with 0 inner pages.

Which other sites use Poppins and Poppins?

22 other captured sites use this same pair of fonts. The links on this page go to the first ones in library order.

Fonts come from the rendered capture and may change when the site does. Library methodology