What fonts does Aviva use?

Measured from the captured homepage: Aviva Curve for headings and Source sans pro for body copy.

Aviva website design referenceOpen full Aviva reference →

Observed typography

Heading font
Aviva Curve
Body font
Source sans pro
System
Two-family hierarchy

How the page is built

Aviva's captured homepage has 38 sections and 4 inner pages.

  • 21 content
  • 13 features
  • 1 faq
  • 1 footer
  • 1 showcase
  • 1 statement

Other sites that use this pair

No other captured site in this library uses this same pair of fonts.

Captured colors

The captured homepage uses these 5 colors, in capture order.

  • #ffd900
  • #ffffff
  • #191919
  • #f7f7f7
  • #1034bf

Styles recorded: Light, Colorful.

Same category, same heading font

0 of the 131 other captured Finance sites in this library use Aviva Curve for headings.

Aviva's website font choices

Captured September 23, 2026. Read it with the full reference, where the palette, section order and responsive views sit next to the type.

A single family or a two-font system?

Aviva pairs Aviva Curve for headings with Source sans pro for body copy.

Compare it across the library

See the website font trends and the font pairing examples.

Aviva fonts — FAQ

What font does Aviva use?

Aviva uses Aviva Curve for headings and Source sans pro for body copy in the captured homepage.

Is Aviva Curve free to use?

Check the foundry license for Aviva Curve before shipping it. This page records what appeared on Aviva's site and grants no reuse rights.

What colors and sections were captured for Aviva?

5 colors (#ffd900, #ffffff, #191919, #f7f7f7, #1034bf) and 38 homepage sections, with 4 inner pages.

Which other sites use Aviva Curve and Source sans pro?

No other captured site in this library uses this same pair of fonts.

Fonts come from the rendered capture and may change when the site does. Library methodology