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Creative · Reference
Creative: Outdoor fertility-awareness billboard campaign with women and bold WHEN lettering
The campaign is presented as a street-level billboard installation framed by leafy trees, blue sky, pavement, and dappled shadows. Three panels combine a dark fashion portrait, a pale text panel with a question list, and a bright yellow graphic panel with monumental lettering. The palette uses teal, cream, black, and yellow with strong editorial spacing. The photographic mockup gives the work a public-awareness and outdoor-media character.
Reference image for inspiration. Editable source files are not included.
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