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Reference found on Pinterest, saved by Claire Jayne Stamper. The design belongs to its creator: use it for art direction, not as a template. Request removal
Creative · Reference
Creative: Smiling older man in a bright blue outdoor jacket
Place a wide-format campaign billboard inside a raw concrete transit or streetside environment. Divide the board into a saturated cyan-blue graphic field on the left and a warm outdoor photograph on the right, featuring an older man smiling in profile. Use oversized deep navy lettering, a bright yellow arrow accent, and a small rounded yellow CTA pill. Preserve visible print texture, frame the artwork with a simple light border, and use natural daylight for an optimistic public-service finish.
Reference image for inspiration. Editable source files are not included.
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