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Poster · Reference
Poster: Gigantic pair of jeans carried across a city intersection
A bird's-eye photograph captures a city intersection with painted crosswalks, asphalt, sidewalks, utility covers, and street furniture. A huge pair of light blue jeans is carried through the crossing by a group dressed in coordinated white shirts and neutral trousers. The denim dominates the frame through scale contrast, while the muted gray street creates a documentary backdrop. Natural daylight and an intentionally absurd visual premise give the campaign a memorable guerrilla-advertising finish.
Reference image for inspiration. Editable source files are not included.
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