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Creative · Reference
Creative: Low-maintenance plants in a city billboard campaign
Show a large backlit billboard mounted against a dark brick urban building with security fencing and a pedestrian passing below. Divide the creative into deep forest green and rich plant photography, using bright lemon-yellow copy and thin rounded connector lines. Feature leafy cuttings in a glass vessel and a transparent hydroponic container on the right. Keep the finish crisp, high-contrast, and distinctly out-of-home advertising oriented.
Reference image for inspiration. Editable source files are not included.
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