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Creative · Reference

Creative: Chewing gum brand billboard campaign featuring smiling people chewing gum

Create a saturated lemon-yellow roadside billboard made from repeating modular panels. Alternate close-up lifestyle portraits of diverse people chewing gum with large blocks of red editorial copy. Use oversized condensed lettering in yellow over the photography and strong red text on the flat yellow panels. Keep the finish tactile and slightly photographic, with visible pavement and outdoor daylight beneath the board.

Reference image for inspiration. Editable source files are not included.