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Creative · Reference
Creative: Group fitness class captured from a low angle
An outdoor billboard is photographed against a clear pale-blue sky from below. The creative uses a dark workout-class image with several people rowing, while oversized legs and shoes create an exaggerated foreground perspective. White copy is placed directly over the image for high contrast, with a restrained black-and-white palette. The finish is high-impact, candid, and urban.
Reference image for inspiration. Editable source files are not included.
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