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Reference found on Pinterest, saved by Daniela Paccanaro. The design belongs to its creator: use it for art direction, not as a template. Request removal
Poster · Reference
Poster: Overweight construction worker holding a cement bag
Stage a deadpan commercial photograph of a stocky construction worker in a yellow hard hat, gloves, dusty overalls, and a cement sack styled like a torso. Place him against a bright, slightly blurred construction site with cranes and pale sky. Use cool gray workwear, off-white cement packaging, red accents, and a small cream information block. The finish should be crisp, humorous, high-contrast, and immediately readable as a fitness advertisement.
Reference image for inspiration. Editable source files are not included.
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