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Poster · Reference
Poster: Bicycle handlebars displayed like hunted trophies
The campaign uses dim, museum-like still lifes of bicycle handlebars mounted on dark wooden plaques against distressed plaster. Hard directional light creates long shadows and isolates each object as if it were a trophy. The palette moves from warm brown to cold blue-gray, with sparse white copy and a small yellow road-safety sign. The finish is cinematic, tactile, and deliberately unsettling.
Reference image for inspiration. Editable source files are not included.
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