Creative · Reference

Creative: Three-message social-impact billboard campaign

Create a vertical triptych of outdoor billboard photographs above a bright urban skyline and calm blue sky. Use three bold billboard colors—cyan blue, red, and lime green—with expressive black handwritten lettering and simple childlike line drawings. Keep the supporting identity small and consistently placed near the lower left or center of each panel. Preserve the documentary realism of the billboard structure while making the campaign colors highly visible from a distance.

Reference image for inspiration. Editable source files are not included.