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Instagram post: Folded grey translucent sunglasses on pale grey
A flat pale-grey paper background has soft, even lighting and a faint shadow under a pair of folded smoky-grey translucent acetate sunglasses. The monochrome grey palette keeps all the attention on the product and the witty copy. The ad takes its cue from classic print advertising, with lots of white space and restraint. The finish is matte and understated.
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