Hand holding a champagne coupe filled with gold jewellery

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New Year · Instagram post · Reference

Hand holding a champagne coupe filled with gold jewellery

Soft pale grey seamless studio backdrop with diffused, even lighting. A hand with glossy black nails lifts a ribbed coupe glass holding a little rosé liquid and overflowing with gold chains and chunky hoops, which drape over the rim. The palette is kept to grey, gold, blush and deep red accents so the jewellery is the focus. The finish is clean editorial product photography with lots of calm negative space.

Palette

#d2d6d0
#a08f83
#947267
#b4a79d
#6d655e
#c5beb6

Layout: Centred stack: logo at top, two-tier greeting and italic tagline in the upper third, then the hero hand-and-glass photo filling the lower half against plain negative space.
Typography: Black high-contrast serif for the first word paired with a flowing crimson script for the main phrase; italic serif tagline; spaced sans wordmark.

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photographic
minimal
luxury
coupe glass
gold chains
gold hoop earrings
manicured hand
elegant
celebratory
refined

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand holding a champagne coupe filled with gold jewellery.
- Look and feel: Soft pale grey seamless studio backdrop with diffused, even lighting. A hand with glossy black nails lifts a ribbed coupe glass holding a little rosé liquid and overflowing with gold chains and chunky hoops, which drape over the rim. The palette is kept to grey, gold, blush and deep red accents so the jewellery is the focus. The finish is clean editorial product photography with lots of calm negative space.
- Layout: Centred stack: logo at top, two-tier greeting and italic tagline in the upper third, then the hero hand-and-glass photo filling the lower half against plain negative space.
- Typography: Black high-contrast serif for the first word paired with a flowing crimson script for the main phrase; italic serif tagline; spaced sans wordmark.
- Colours: #d2d6d0, #a08f83, #947267, #b4a79d, #6d655e, #c5beb6 (background #d2d6d0, text #6d655e, accent #6d655e).
- Mood and details: elegant, celebratory, refined, coupe glass, gold chains, gold hoop earrings, manicured hand.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/984106956088983687-2e879ef32236.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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