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Creative · Reference
Creative: Split outdoor billboard campaign contrasting crisp cabbage with a golden dessert
A real-world outdoor advertising installation shows two adjacent white billboards mounted against an urban railway structure. One panel pairs oversized blue type with a tightly cropped green cabbage leaf, while the other uses the same system with a glossy golden dessert. The repeated layout creates a memorable visual comparison, supported by restrained blue, white, green, and warm yellow-orange colour. Small brand marks sit unobtrusively near the bottom of each panel.
Reference image for inspiration. Editable source files are not included.
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