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Creative · Reference

Creative: Environmental billboard campaign integrated into a busy city street

A dark charcoal case-study board frames two documentary photographs of oversized outdoor billboards in a busy, leafy city environment. The campaign uses a pale cream billboard field with a large irregular cutout shaped like torn paper, allowing dense greenery to become part of the message. Deep charcoal serif lettering contrasts with the soft cream surface, while small red brand accents and environmental claims add hierarchy. The finish is intelligent, tactile, culturally grounded, and environmentally focused.

Reference image for inspiration. Editable source files are not included.