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Instagram post · Reference

Instagram post: Indie bookstore storefront wrapped in mustard slogan panels with printed cardboard boxes

Daylight street photograph of a small shop with white trim and a mustard-ochre vinyl wrap. Chunky dark brown condensed slogans cover the windows and fascia, and repeat on stacked kraft shipping boxes on the sidewalk, poking fun at e-commerce packaging. The palette is muted and earthy (ochre, kraft brown, white, grey pavement), with a single red word for emphasis. It is a guerrilla activation that looks candid and was shot on a phone.

Reference image for inspiration. Editable source files are not included.